Follow-up messages for copywriters
A lead asked for a quote on website copy and then went silent. You don’t want to seem desperate, but you also don’t want to lose the work. Here are three messages that work for that exact situation — copy them, change the name, send.
Quote sent, nothing back
Hi [Name] — no pressure on the quote. Usually when this goes quiet it's one of three things: budget, timing, or someone internally isn't sold. Which is it? I can usually help with the first two.
"We might write it ourselves"
Honestly, sometimes that's the right call. If you do, the thing most in-house copy misses is writing to one specific customer rather than everyone. Happy to send a one-page brief you can write against — free, no strings.
Content project stalled
Hi [Name] — is the site still going ahead? Copy usually gets pushed when design slips, which is normal. Tell me roughly when and I'll come back then instead of nudging.
Why do copywriting projects stall?
Almost always because copy sits downstream of design or a bigger site project, so it slips whenever that slips — nothing to do with you or your price. Ask what the copy is waiting on rather than whether they've decided, and you get a real answer and a real date.
Need one for your exact situation?
The free generator writes a message for your specific lead — what they said, how long it’s been, and the tone you want. Three a day, no signup.
Write one for my lead →The full system for copywriters
These three are from a library of 65, which comes with a tracker that tells you who to chase each morning, AI prompts for the messages a template can’t cover, and eight proposal follow-up sequences.
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