Follow-up messages for small agencies
A lead took a pitch call and then stopped responding. You don’t want to seem desperate, but you also don’t want to lose the work. Here are three messages that work for that exact situation — copy them, change the name, send.
Post-pitch, day 3
Hi [Name] — thanks again for the time. Rather than chase, one useful question: who else needs to be comfortable with this before it moves? Happy to prepare something specifically for them.
Budget moved to next quarter
Understood — that happens. Shall I diarise this for [month] and come back then with an updated scope? In the meantime I'll send anything genuinely relevant, nothing else.
Lost to an incumbent
Thanks for letting me know, and no hard feelings. If the scope changes or you need overflow capacity, we're easy to bring in for a single project. I'll check back in six months.
What should an agency do when a pitch goes quiet?
Find the real blocker rather than repeating the pitch. Nine times out of ten it's an internal approval, a budget cycle or a competing priority — none of which another summary of your capabilities will fix. Ask who else needs convincing, and arm them.
Need one for your exact situation?
The free generator writes a message for your specific lead — what they said, how long it’s been, and the tone you want. Three a day, no signup.
Write one for my lead →The full system for small agencies
These three are from a library of 65, which comes with a tracker that tells you who to chase each morning, AI prompts for the messages a template can’t cover, and eight proposal follow-up sequences.
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