Follow-up messages for web developers

A lead asked for a quote and then disappeared. You don’t want to seem desperate, but you also don’t want to lose the work. Here are three messages that work for that exact situation — copy them, change the name, send.

Quote sent, silence

Hi [Name] — checking the quote landed. If the number is higher than expected, say so and I'll show you what a phase one looks like. Getting something live and improving it beats waiting for the full budget.

"We're getting other quotes"

Sensible. One thing worth comparing beyond price: what happens if something breaks at 9pm on a Friday, and who owns the code. Happy to spell out my answers so you've got a like-for-like comparison.

Project stalled internally

Hi [Name] — is this still live or has it been shelved? Either is fine. If it's shelved I'll close the file and check back in a few months rather than keep pinging you.

Why do web development quotes get ignored?

Usually sticker shock plus no obvious next step. A quote with one number and no phasing forces a yes-or-no on a big figure. Offering a smaller first phase converts far more of these than discounting the whole project does.

Need one for your exact situation?

The free generator writes a message for your specific lead — what they said, how long it’s been, and the tone you want. Three a day, no signup.

Write one for my lead →

The full system for web developers

These three are from a library of 65, which comes with a tracker that tells you who to chase each morning, AI prompts for the messages a template can’t cover, and eight proposal follow-up sequences.

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